badhaus kaffee /
branding a great coffee
“Partnerschafts Kaffee aus Guetemala” is a one decade old collaborative project of a south German congregation and a fellow community in Guatemala. The German community helped them to cultivate coffee and in return bought it exclusively from them. The coffee is organic, fair and roasted in old roasting traditions. The farmers on the other hand earn double to tripple for the same amount of coffee compared to the prices paid by big distributors. There are no fees claimed by middle-men, Partnerschafts Kaffe aus Guatemala is great product and a perfect example of the benefits direct trade might have.
situation
The superb product didn’t have the packaging it deserved, I therefore assisted two graphic designers in the design of a new look for a very special locally consumed initiative.
impact
We redesigned the Packaging, thus created an attractive shell for a superb product.
